Aston Martin is to launch a brand-new race track experience programme this year, giving customers the chance to take an Aston Martin around some of the world’s well-known racing circuits under the watchful eye and expert guidance of a professional instructor through the AMR Drivers’ Club.
Different levels of tuition are to be offered at this customer-focused driving academy, suited to each individual driver so that they get a bespoke driving experience at the track of their choice. Customers will not only be able to explore the true capability of their own cars, but also get the opportunity to take to the track in some of Aston Martin’s own extreme track cars. The latter very much aimed at those who have racing aspirations.
Aston Martin will be offering three levels of programme, aimed at different levels of experience and expertise.
The AMR Experience is really a discovery programme, aimed as an introduction to the Aston Martin brand and products. Customers will get one-to-one tuition with a dedicated Aston Marin instructor. The Performance level is the chance for owners to really get to grips with and explore the full potential of their car sitting alongside an instructor for added confidence.
Drivers will get the opportunity to train with professional Aston Martin instructors in the AMR Academy, starting at Level 1 and working their way up to Level 3. Depending on how quickly they progress, they will work their way up to the next level until they reach the AMR GT Academy.
The AMR GT Academy offers drivers one and a half days of one-to-one tuition in a race-prepared GT4 Aston Martin. This will really push your driving skill to the limit and new levels. And if you have racing aspirations, then the AMR GT Academy will give you the platform and support to reach that goal of gaining your racing licence, so you can start competing.
Sebastien Delmaire, Director of Aston Martin Partnerships, says of this new initiative that “Our customers have been enquiring about this type of programme for a while now, so we are delighted to be able to offer such a strong and structured package of experiences. From the customer who would like to know what his or her Aston Martin is capable of, from the manufacturer who designed and built their car, to those wishing to hone their track skills with future ambitions of racing, we have it covered.”
This year’s track experiences will take place at nine international race circuits, many of which have hosted Formula 1 races and each with their own unique layout. The programme kicks off with the Algarve International Circuit in Portugal on 19/20 March. Then it’s over to Belgium to Spa-Francorchamps on 15 April before heading to Zandvoort Circuit in the Netherlands on 13/14 June. My home circuit, Brands Hatch is on 10/11 July and then the AMR Drivers’ Club visit Imola in Italy on 30/31 July. It’s then back to the UK and Silverstone this time on 4/5 September before a short break and then warmer climes of Barcelona on 16/17 September. Renowned Hockenheim is the next circuit on the calendar on 9/10 October before rounding off the year at Dijon in France on 22/23/ October.
The race track packages, depending on which circuit you choose, range from £750 up to £7,600. This can include car, hospitality and accommodation. To find out more about the AMR Driver’s Club or to book your very own experience, please visit www.astonmartintrackdays.com or contact firstname.lastname@example.org
Alternatively, if you’d like to find out more about Art of Living by Aston Martin packages please visit www.astonmartinartofliving.com where you will get an insight into a range of lifestyle experiences that are normally limited to a very select audience.
Simon Burrell is Editor-in-Chief of Our Man Behind The Wheel and Our Man On The Ground Travel and Lifestyle Magazine.
Photographs courtesy of Aston Martin and Nick Dungan Photography