Pirelli

Pirelli has renewed the company’s winter tyre range with the third generation Scorpion Winter 3 which has been designed and developed for the specific needs of SUVs in typical cold weather conditions, offering grip on […]

Pirelli have just launched the latest evolution of its summer tyre for SUVs in the guise of the new Scorpion, designed to deliver safety, driving comfort and long-lasting performance. The Scorpion tyre was first launched […]

Pirelli recently launched the Cinturato Winter 3, a high-performance winter tyre designed for passenger cars and crossovers, that offers improved safety and control in winter conditions. When it comes to snowy conditions, the tyre, which […]

The Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, recognising the tyre manufacturer’s decisive technology for the development of future smart and connected […]

For the first time ever, Pirelli has won the prestigious ADI International Compasso d’Oro Award for the Pirelli P Zero E in the Design for Mobility category. Established in 1954, the award is one of […]

British luxury sportscar manufacturer Aston Martin and Pirelli have announced that the two companies are to collaborate on the integration of Pirelli’s exclusive Cyber Tyre technology into the British brand’s future new vehicles. Cyber Tyre […]

The latest comparative tyre test carried out by Auto Express has placed Pirelli’s fifth generation P Zero tyre on top in both dry and wet conditions, underlining the tyre’s performance and safety characteristics that was […]

Jaguar Land Rover will be the first car manufacturer to use Pirelli’s brand-new P Zero tyre using materials such as rice husk-derived silica, recycled steel, and FSC™-certified natural rubber, developed specifically for their vehicles. The […]