Lamborghini announced their roadmap for the electrification of the company’s models and future direction this week, with Stephan Winkelmann, President and CEO of Automobili Lamborghini, presenting “Direzione Cor Tauri” (Towards Cor Tauri), a roadmap to the decarbonization of future Lamborghini models and of the Sant’Agata Bolognese site with a holistic approach to the company’s environmental sustainability strategy.
During this process, Lamborghini will focus on identifying technologies and solutions that guarantee their cars’ top performance and driving dynamics in keeping with the Lamborghini tradition of remaining faithful to the heart and soul of the ‘bull’ brand.
Winkelmann commented on the new direction by saying:
“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
Lamborghini’s roadmap is made up of three phases, with the first celebrating the internal combustion engine over the next two years by producing models that pay tribute to the company’s continuous success, with its steady sales growth and a seven-fold increase in turnover over the last fifteen years and producing some of the best super sports cars in the world.
The company’s big investment in research and development coupled with unique model design, technological innovation and top quality craftsmanship have produced cars such as the Urus Super SUV, which is the cornerstone of today’s success. Then the most recently unveiled Sián launched the electrification journey, being the first Lamborghini with hybrid technology. Two new cars in the V12 model line-up will be announced later this year.
The second phase will take place by the end of 2025, and is the company’s hybrid transition, with Lamborghini launching its first hybrid series production car in 2023, with the entire range being electrified by the end of 2024. This will not however mean that the performance and the Lamborghini unique driving experience will be sacrificed, but rather that the engineers and technicians will develop new technologies such as the application of lightweight carbon fibre materials to offset the extra weight gained from battery installations. Lamborghini’s goal for this second phase is to reduce product CO2 emissions by 50% by the beginning of 2025.
The third phase will see the company’s first fully-electric Lamborghini in the second half of the decade, with an acceleration towards the manufacturing of full-electric vehicles and production of a fourth model in the future. Technological innovation will be geared towards ensuring remarkable performance and positioning the new model at the top of its market segment.
For more Information on Automobili Lamborghini, please visit: www.lamborghini.com
Author Bio:
Simon Burrell is Editor of Our Man Behind The Wheel, a member of The Guild of Motoring Writers, professional photographer and former saloon car racing driver.
Photographs courtesy of Automobili Lamborghini
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