Volkswagen’s Polo has been setting trends in the small compact car segment since 1975 and represents typical Volkswagen virtues such as quality, safety and comfort, becoming an international bestseller over the last five decades.
To celebrate the Polo’s anniversary year, Volkswagen Classic are exhibiting early models of the car at the Bremen Classic Motorshow 2025 from 31st January to 2nd February 2025 where you can see two early examples that include an Oceanic Blue Polo L from 1975 and a unique hill climb Polo from 1977.
Volkswagen had a few options in the 1970s when the VW Beetle was due for replacement and set its sights on redefining automotive innovation. The Passat debuted in 1973, followed by the groundbreaking Golf in 1974, and finally, the compact yet sophisticated Polo in 1975. Positioned a class below the Golf, the Polo quickly established itself as a refined, versatile addition to Volkswagen’s forward-thinking lineup.
Fast forward to today, the Polo remains a shining example of how a small car can thrive and evolve over time. Now in its sixth generation, this remarkable vehicle has sold over 20 million units worldwide, earning its place in automotive history.
Affordable innovation for all
The Volkswagen Polo represents affordable mobility for everyone. With its blend of cutting-edge technology and a reasonable price, the Polo has consistently delivered value across generations. From serving as a learner’s car to offering sporty driving thrills and family practicality, the Polo has created lasting memories for countless drivers.
The early days: a new standard for small cars
Introduced in March 1975, the Polo was based on the Audi 50. Adapted for production at Volkswagen’s Wolfsburg plant, the Polo quickly revitalised the small car segment. Its clean, timeless design, coupled with practicality and efficiency, captured the imagination of a generation. Lightweight and agile, the Polo offered excellent handling and fuel efficiency, qualities that remain its hallmark to this day.
Evolution through the generations
With each new version, the Polo has continued to set new benchmarks:
- Second Generation (1981): Enhanced space and comfort and modernised engines. The special series Polo Coupé GT G40 introduced in 1987 featured a revolutionary scroll-type supercharger, delivering an impressive boost in power.
- Third Generation (1994): A technological leap, this model introduced innovative safety features like airbags, making it one of the most advanced vehicles in its class. The first GTI version debuted in 1998, adding a sporty edge to the lineup.
- Fourth Generation (2002): With increased size and features like power steering, ABS and multiple airbags as standard, the Polo reached new levels of comfort and safety.
- Fifth Generation (2009): Packed with digital innovations, this new model brought advanced infotainment and driver-assistance systems to small cars, enhancing the driving experience. On the motorsport front, the Polo R WRC won four consecutive World Rally Championship titles from 2013.
- Sixth Generation (2017): Built on Volkswagen’s modular transverse matrix (MQB), the Polo reached new heights of connectivity, safety and driving dynamics. The 2021 upgrade introduced assistance and comfort systems traditionally reserved for higher-end models, continuing its reputation as a pioneer in the compact car segment.
A legacy that drives forward
The Volkswagen Polo isn’t just a car it’s a testament to the enduring appeal of innovation, practicality and reliability. From its humble beginnings to its current sixth generation, the Polo continues to thrive.
As Volkswagen celebrates 50 years of the Polo, its legacy remains firmly rooted in its ability to adapt, innovate and connect with generations of drivers. Here’s to the next chapter in the remarkable journey of this iconic little car!
Author Bio:
Simon Burrell is a UK-based motoring and travel journalist and editor, a member of the Guild of Motoring Writers and former saloon car racing driver.
Photographs courtesy of Volkswagen
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