The Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, recognising the tyre manufacturer’s decisive technology for the development of future smart and connected […]
A technological collaboration between Pirelli and Porsche has seen the joint development of specifically created tyres for classic models, from the first generation 1964 model up to the Porsche 911 (type 997). This wide tyre […]
For the first time ever, Pirelli has won the prestigious ADI International Compasso d’Oro Award for the Pirelli P Zero E in the Design for Mobility category. Established in 1954, the award is one of […]
British luxury sportscar manufacturer Aston Martin and Pirelli have announced that the two companies are to collaborate on the integration of Pirelli’s exclusive Cyber Tyre technology into the British brand’s future new vehicles. Cyber Tyre […]
The latest comparative tyre test carried out by Auto Express has placed Pirelli’s fifth generation P Zero tyre on top in both dry and wet conditions, underlining the tyre’s performance and safety characteristics that was […]
Jaguar Land Rover will be the first car manufacturer to use Pirelli’s brand-new P Zero tyre using materials such as rice husk-derived silica, recycled steel, and FSC™-certified natural rubber, developed specifically for their vehicles. The […]
Saab is still more synonymous with Sweden than full frontal nudity, IKEA meatballs or the midnight sun. The name conjures images of snowbound roads, minimalist design and quiet engineering brilliance. For generations, the company projected […]
Tyre technology has advanced significantly over the years but has had to evolve further since the introduction of much heavier electric and hybrid vehicles with an increased load being placed on each tyre. With this […]
Oak Tyres, the UK-based independent tyre wholesaler based in the north west of England, has strengthened its operational capabilities with the recent opening of a brand-new 90,000 sq ft storage and distribution facility in Warrington, […]
New to the market last year, Envoy Tyres is an innovative tyre brand, giving motorists unbeatable value and quality. Envoy’s tyres have been designed and developed in Europe, offering a modern line up of tread […]
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