ROWE Exhibiting at Autosport International

ROWE BMW M4 GT3 racecar

ROWE, the premium oils and lubricants brand, will be exhibiting its high-end and sustainably manufactured lubricants, coolants and fluids product range at this year’s Autosport International Show which starts tomorrow 11th January 2024 at Birmingham’s NEC, as part of its strategy to bring the brand’s high-performance lubricants to the UK’s motorsport and automotive markets.

If you happen to be visiting Autosport International this year, then you will find ROWE on stand 3A620, hosted by its new UK distributor, MediaCo Imports (MCOIL), whose new partnership will see ROWE focus on the UK market with a new approach.

You will also be able to see the ROWE RACING’s BMW M4 GT3 racecar, which achieved 2nd overall in the Fanatec GT World Challenge Europe Endurance Cup and 3rd in the 2023 FIA GT World Cup. It was also the only car to finish all the races of the season, including winning at Monza and the Spa 24 Hours. It did so using only ‘plant-based’ lubricants, which is quite an achievement.

Also on display will be the lightweight MK1 Jaguar ‘BUY 1’ raced by Grant Williams.

Very much at the cutting edge of lubricant formulation and production, ROWE sees motorsport as a ‘mobile laboratory’ where they can try out and test their products in the harshest of environments. A 24-hour race being a prime example, which equates to approximately 50,000 extreme road miles covered in a very short period, making for the perfect environment to push a lubricant to the limit.

It is at ROWE’s state-of-the-art blending facility in Germany where sustainable manufacturing is at the heart of its approach. Its audited sustainable processes include 60 per cent of the factory’s energy requirements being self-generated via photovoltaics as well as a minimum of 50 per cent recycled content in all lubricant packaging.

Jeremy Aston-Phillips, Director at MCOIL, commented:

“We are thrilled to be attending one of the motorsport industry’s most iconic events, Autosport International. With an immense record of sustainability and lubricant innovation backed by motorsport success, we are delighted to be bringing ROWE’s latest technologies to the UK market.

“With two stunning cars on the stand, we’re eager to meet customers and consumers alike as we promote sustainability in performance engine oils.”

ROWE will be distributed in the UK exclusively by MediaCo Imports (MCOIL). For more information and to use their online oil finder tool to find the correct ROWE product for your vehicle, please visit:

Author Bio:

Simon Burrell is Editor of Our Man Behind The Wheel, a member of The Guild of Motoring Writers, professional photographer and former saloon car racing driver.

Photograph courtesy of ROWE

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