An agreement has been signed for Semler Premium in Sweden to become Aston Martin’s new dealer partner for the Swedish market from the beginning of February. This means that Aston Martin’s first ever SUV, the DBX, will enter the Swedish market alongside the sports car range that includes the Vantage, DB11 and DBS.
Semler Premium, who are already experienced in this area of the market, will expand their luxury brand portfolio with a new Aston Martin dealership in Stockholm. Initially the dealership will operate from a temporary location in Convendum Stockholm, until its brand-new facility is ready in June. The new facility will include both a new and used car showroom alongside a fully equipped Aftersales workshop with fully trained and experienced technicians.
The goal for Semler Premium is to relaunch Aston Martin in Sweden with a renewed focus on customer experience and service. As Semler Premium Sweden’ Country Manager, Johan Mårtensson says:
“In Sweden, we have noted an increasing interest in Aston Martin together with an increasing demand in the luxury car segment in general. This trend is centered in the major cities, which is why we want to introduce Aston Martin in Stockholm but will reach and cover the entire Swedish market through events and also a collection and delivery service.”
Fredric Palmqvist, Brand Manager at Aston Martin Stockholm and Site Manager of the new dealership commented:
“I’m very much looking forward to welcoming our customers to our brand-new luxury Aston Martin dealership in Stockholm. With this legendary, and highly attractive, sports car brand, we’re well prepared to develop our business in a highly competitive market.”
Aston Martin Chief Executive Officer, Tobias Moers, added:
“Moving forward with a strong partner like Semler Premium, we are excited to officially announce this vital partnership and I am delighted to have signed the new contract with our new Aston Martin dealer in Sweden. This is a very exciting time for the Aston Martin brand, with new product launches ahead, our strengthened technical partnership with Mercedes-Benz AG and Aston Martin’s return to Formula 1 in 2021.”
Oliver Turner, Regional President Aston Martin Europe said:
“Sweden is a very important market for Aston Martin and we very much value our Swedish customers. It is our pleasure to be announcing this new exciting partnership with Semler Premium for Stockholm which will ensure world class Sales & After Sales Service. With a partner like Semler Premium and our product portfolio including our first ever SUV entering the Swedish market, the Aston Martin DBX, we are looking forward to a successful 2021.”
Simon Burrell is Editor of Our Man Behind The Wheel, a member of The Guild of Motoring Writers, professional photographer and former saloon car racing driver.
Photographs courtesy of Aston Martin