Maserati First Italian Luxury Car Brand To Produce Fully Electric Models

Maserati will be the first Italian luxury car manufacturer to produce fully electric models, announcing its plans for the market launch of their electric range.

Maserati Folgore is the company’s new 100 percent electric range, building on the company’s innovation as it looks to the future of motoring and mobility.

Last year Maserati, who are the Stellantis Group’s only luxury brand, reported an increase in its global market share to 2.4 percent, with 2.9 percent in North America and 2.7 percent in China. The company recorded robust growth in sales, at 41 percent year-on-year with a total of 24,269 vehicles delivered to customers worldwide.

The Folgore full-electric strategy means that Maserati will be the first luxury car brand to complete its electric line-up by 2025, with new GranTurismo being the first car in Maserati’s history to become fully electric.

The car will debut in 2023 and is to be produced in the Mirafiori plant. Much of its design has been derived from experience in Formula E, offering superb performance, comfort and elegance, all attributes we have come to expect from Maserati. In addition, the all-new Grecale SUV, which is just about to be launched, will also be available in an electric version next year.

This will be followed by the MC20 sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV, all of which will complete the Maserati Folgore line up.

The plan is for the entire Maserati range to be fully electric by 2030 as part of the Stellantis “Dare Forward 2030” strategic plan that was announced on 1st March, with all the new models being developed, engineered and produced in Italy.

Author Bio:

Simon Burrell is Editor of Our Man Behind The Wheel, a member of The Guild of Motoring Writers, professional photographer and former saloon car racing driver.

Photographs courtesy of Maserati

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