Yesterday, MoneyGram Haas F1 Team unveiled the new look to their 2024 Formula 1 entry, the VF-24, that will compete in this year’s FIA Formula 1 World Championship, driven by Nico Hulkenberg and Kevin Magnussen. The new car will also make its track debut at Silverstone on Sunday 11th February with Nico Hulkenberg at the wheel giving the car a shakedown before pre-season testing begins in Bahrain on 21st February.
As can be seen by these pictures, the VF-24 is an evolution of last year’s predominately black livery along with red and white accents.
Leading global financial technology company MoneyGram, Hass’ title partner, features prominently on the engine cover as well as on both front and rear wings, while Haas Automation, the global CNC machine tool company founded by team owner Gene Haas, can be seen on the sidepods and rear wing. Haas Tooling, Palm Angels, Chipotle, OAKBERRY, Tricorp, TravisMathew, Alpinestars and Pirelli are all represented with logo placements on the new car.
This season will also see existing partner Play’n GO increase their partnership commitment with the team with additional branding for Play’n GO across the car, team and drivers’ gear.
Gene Haas, Chairman of MoneyGram Haas F1 Team, said:
“I’m looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and indeed the entire team. In Nico Hulkenberg and Kevin Magnussen, we also know we’ve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year. We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how we’re doing.”
Alex Holmes, MoneyGram Chief Executive Officer commented:
“As we head into our second year of title partnership with the team, we’re extremely proud that our name and logo are such an integral part of the beautifully designed VF-24. Last year, our partnership helped MoneyGram to deliver cut-through branding, accelerate brand awareness and boost customer engagement, so we’re excited to see what this season has in store. With just about a month until the first race on the 2024 calendar, we can’t wait to cheer on the MoneyGram Haas F1 Team!”
Ayao Komatsu, the new Team Principal of MoneyGram Haas F1 Team added:
“We’re realistic about our expectations for the VF-24 to start but it’s still an exciting moment in any Formula 1 season to showcase the car. There’s a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24. I know we’ll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.”
The Formula 1 season gets underway in Bahrain with the opening race on Saturday 2nd March.
Author Bio:
Simon Burrell is Editor of Our Man Behind The Wheel, a member of The Guild of Motoring Writers, professional photographer and former saloon car racing driver.
Photographs courtesy of MoneyGram Haas F1 Team
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