Ferrari Trento Marks Third Season as Formula 1 Celebratory Toast

Lewis Hamilton and Fernando Alonso

Italy’s leading luxury sparkling wine Ferrari Trento celebrated its third season as the toast of Formula 1 when the 2023 season came to a close in Abu Dhabi at the end of last month at the glamourous Yas Marina Circuit on Yas Island. Max Verstappen wrapped up his successful championship year with another win, making it a record 19 Grand Prix wins and unforgettable season.

Verstappen broke not only Ascari’s record but also his own, surpassing his 15 race wins last year and overtaking Miachael Schumacher and Sebastian Vettel’s record of 13 victories in 2004 and 2013 respectively.

2023 has been one of the longest and busiest seasons with 22 races in total and the introduction of the brand-new Las Vegas Grand Prix in November, which last took place 40 years ago. This has resulted in a total of 72 Ferrari Trento Jeroboams being sprayed by winners across five continents, and saw almost 100,000 corks popped, inspiring celebrations in venues such the Paddock Club and Champions Club, as well as in bars, restaurants and resorts, providing Formula 1 excitement away from the circuits.

Silverstone Ferrari Trento

With three races in the Unites States this year, Formula 1 hopes to extend its reach in North America with a growing appeal to the American audience. The interest in Formula 1 has also grown globally, attracting celebrities, sports stars and entrepreneurs to the various Grand Prix events that take place over the race weekends, adding a touch of glamor and flair to this traditional motorsport.

Looking beyond the race celebrations, Ferrari Trento continues with its commitment of supporting important charitable causes, with their various projects raising £77,000 this year. The auction of Ferrari Podium Jeroboam bottles signed by winning drivers on F1 Authentics benefited Sir Jackie Stewart’s ‘Race Against Dementia’ charity as well as raising funds for those affected by the devastating floods in Imola, which raised £247,171 to help residents of Emilia Romagna.

Should you wish to give a gift of Ferrari Trento for Christmas, you can purchase the 2023 F1 Edition bottles at Harvey Nichols, via the Ferrari Trento website and in store. The bottles feature the name of the city where the Grand Prix took place as well as an outline of the track on the label. The wine is of course the classic Blanc de Blanc Trentodoc made from 100% Chardonnay grapes.

Matteo Lunelli, Chairman and CEO of Ferrari Trento, commented:

“The 2023 F1 season proved more glamourous and electrifying than ever. Ferrari Trento’s celebration of speed and success brought a touch of Italian Style into the races’ events and hospitality. We are equally proud that our involvement in Formula 1 goes beyond being the toast of victory, championing a legacy of excellence and embodying a spirit of resilience and unity through the support of some charity initiatives.”

Author Bio:

Simon Burrell is Editor of Our Man Behind The Wheel, a professional photographer and former saloon car racing driver.

Photographs courtesy of Ferrari Trento

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