Nova Motorsport – A New Global Motorsport Brand

Nova Motorsport

Nova Motorsport is a new global motorsport brand planning to revolutionise the world of premium competition and specialist tyres.

The company was founded by Paul Hallas who is the Managing Director of parent company SPC Rubber Group and wants to create a range of superior premium competition and specialist tyres that will deliver unforgettable experiences and outstanding performance on the racetrack.

So as to get the business up and running as quickly as possible, an experienced commercial and technical team has been put together which includes an in-house R&D department with a newly formed team of global industry experts, aiming to eclipse industry standards for bespoke tyre technology and speed to market, thereby setting new benchmarks for performance and customer service. The company’s goal is to be the number one choice for specialist high-performance, low-volume automotive manufacturers, connoisseurs and private collectors.

By concentrating exclusively on the motorsport and specialist tyre sectors, Nova Motorsport wants to establish its brand presence in global motorsport and the racing community by leveraging its specialised knowledge and expertise to create tyres that deliver success in ultra-demanding racing conditions.

Founder, Paul Hallas, said:

“Our strategy is inspired by the opportunity to flip the motorsport tyre business marketing model on its head by focusing solely on low-volume racing and specialist tyres as the core of our commercial offering. With an impressive team of motorsport and tyre industry experts already on board, we will introduce several exciting products in the premium competition and specialist tyre market this year. Supported by our established parent company, SPC, and new business partners internationally, we look forward to growing the Nova Motorsport team, business and brand globally.”

Paul Coates joins Nova Motorsport bringing in-depth industry experience from his former role as the head of Avon Motorsport along with his wealth of knowledge and understanding of numerous motorsport disciplines that include Formula 1, hillclimbing, rallying and rallycross.

Paul Coates said:

“Many of the world’s tyre manufacturers look upon the low-volume racing and specialist tyre sector as a marketing tool for their broader business. For Nova Motorsport, this is our only business. This gives us the flexibility, focus and dedication to deliver exceptional products with performance, quality, and customer service at the core of everything we do.”

Nova Motorsport’s expertise will allow them to tailor its tyre offerings to meet the specific needs of diverse racing categories. The company also plans to make substantial investment in research and development to ensure Nova Motorsport remains at the forefront of tyre technology for competition cars and high-performance vehicles.

For more information on Nova Motorsports, please visit:

Author Bio:

Simon Burrell is Editor of Our Man Behind The Wheel, a professional photographer and former saloon car racing driver.

Image courtesy of Nova Motorsport

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